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This site wavenetuk.com had the following in the web page, "We specialise in Unified Communications, everything that your business needs to succeed in a competitive world." We observed that the website stated " Find out about our backbone expansion into Telecity North Manchester and LINX." It also stated " FTTC and FTTP PROVISIONING NOW AVAILABLE. WORKING WITH OUR CLIENTS TO ACHIEVE OPTIMUM RESULTS. VOICE AND DATA MANAGEMENT SOLVED. VIRTUALISED HOSTING ENVIRONMENTS and FLEXIBLE DATA STORAGE. Were a communications company with a difference." The header had wavenet as the highest ranking keyword. It was followed by business broadband, phone lines, and business telecoms which isn't as ranked as highly as wavenet. The next words the site used was telephone. hosted telephony was also included but could not be understood by search engines.